The authorising body that you need to get permission from depends on the word or expression.

We’ll tell you who you need to contact and what information you need to provide on the ‘Particulars’ page of the company formation process (where you enter your company information).

For example, if your company name included ‘Dental’, we’d provide the below information:

To use this word in your proposed name, please provide a letter or email of non-objection from the General Dental Council.

businessnames@gdc-uk.org

General Dental Council Registration Development, 37 Wimpole Street, London, W1G 8DQ

You can then exit your company formation application and seek the necessary approval. Once you have this, you can revisit the application and upload it as supporting evidence.

Again, if you would rather proceed with an alternative company name that doesn’t require any approval, you can change the name at no extra cost. Of course, this only applies if the sensitive word or expression isn’t critical to the company (as ‘Dental’ probably would be).